An Ode to Oddness!

Earlier this spring we unveiled our new brand-campaign with the powerful message ‘An ode to oddness’, and we couldn’t be more proud. The Campaign message is strongly tied to our core values – charting our own path when it comes to both product development and our general approach to life. The new creative communication concept developed together with design and communication agency SNASK 🧠, celebrates everything that is odd and inspires people to break the dullness of everyday life.

As our CMO Nina Gillsvik eloquently puts it: ” At Oddlygood, we always want to celebrate all kinds of role models who dare to be themselves and who are not limited by social norms. We look forward to demonstrating more of both attitude and creative expressions in the future. With our new campaign, we hope to inspire all of you to dare be yourselves. We celebrate and welcome the odd. Choose odd – love odd – stay odd. ” 💚

We couldn’t have brought this campaign to life without the incredible talent and creativity of our partners. A huge thank you to everyone involved for helping us turn our vision into reality! Let’s spread the love of the odd together! 🥳

You can watch the entire campaign here: